The Presidential Advisory Council (Wantimpres) on Friday, 11 February 2022 held a limited online meeting with the President Director of the Indonesian Radio Public Broadcasting Institute (LPP RRI). The meeting was chaired by Wiranto, Chair of the Wantimpres and attended by members of the Wantimpres, namely Putri Kus Wisnu Wardani and Soekarwo.
The meeting discussed the challenges as well as the future role and strategy of LPP RRI in the national broadcasting industry.
LPP RRI as a Public Broadcasting Institution has an important role in broadcasting quality information, news, education and entertainment to the public. But today, the millennial generation is no longer familiar with mass media such as radio, newspapers and television. Millennials are more familiar with today’s multi-platform and social media.
Another challenge faced by LPP RRI is the growth of various digital platforms in various categories. These various digital platforms provide many information features in new formats, so that they seem to compete with mainstream media. (IP)